DON’T-FORGET-WWI-PROJECT:
Invasion. During the past week, 104 years ago on August 4, 1914, the Germans invaded
Belgium to get to their real goal, France. Belgium was no stranger to invading
armies. Before the country was established in 1830, the region was known as the
cockpit of Europe because it had witnessed many other nations’ battles across
their land—most notably Napoleon’s Battle of Waterloo in 1815. Now in August
1914, the Germans were disregarding Belgium’s neutrality, so the little Belgian
army fought back. More than 7.5 million Belgians were in harm’s way and faced
possible mass starvation. Learn more at www.WWICrusaders.com
My Post: Truth be told, I’ve been stressed
and tense over a number of things since my new book WWI Crusaders completed the production stage and entered the
promotions/marketing/PR stage.
Like the
tramp-tramp-tramp of German soldiers marching into Belgium in August 1914, my anxieties
and frustrations have been recently goose-stepping through my life. Everything
from the printer being slow to print the book, to a lack of replies on critical
emails, to frustrations over trying to set up pre-orders on Amazon.com
Okay, I have
to admit I can be melodramatic at times (a trait not unknown to my siblings as
well). So, things aren’t really that bad.
One reason I
might be overreacting to these numerous niggling challenges is because the book
came out of the production stage looking SO great. Every time I pick up the
book, I’m still impressed with the wonderful presentation my book team created.
Such success led me to feel like I was cruising on the downside of any publishing
problems. I should have known better!
Anyway, while
there have been – and continue to be – numerous points of contention in my life,
I have to say I’ve spent a few productive weeks working on updating my book’s
website, revising my Facebook and Linkedin pages, and developing marketing
strategies for getting as much exposure as possible for the book and its great
story.
This week,
with the help of expert Eric V. van der Hope, the Amazon pre-order page for
print books got up and running. You can see it here at https://www.amazon.com/WWI-Crusaders/dp/0990689387
That page is
also now linked to my Amazon Author page as well. I hope to have pre-orders for
the ebook version set up in a few weeks.
The really good
news, as mentioned in my previous blog post, is that I have a national book
publicist on my side. Smith Publicity, with team leader Marissa Eigenbrood, is
doing a great job making initial media contacts, distributing advance review
copies (ARCs) to the right outlets, and circulating a press release and a short
article I’ve written.
Now, comes
the hardest part—waiting!
It takes 4-8
weeks, if not longer, for reviewers to get to my book (if at all). It’s even worse
with the all-important industry leader, Publishers
Weekly, which will only consider self-published books through its BookLife program.
And BookLife says it takes 6-12 weeks to merely decide if they will review you
book or not. If you’re lucky enough to be told they will review it, THEN it takes
an additional 4-8 weeks to get the review!
If you’re
lucky enough to get reviewed, there’s no guarantee it will be a good review. I,
of course, have a strong belief that WWI
Crusaders is a good book, but I’m the author so I don’t really count!
The reason
why good, national reviews are hard to come by is because of the sheer volume
of books published every year. About 15-20 years ago, before self-publishing became
so popular and easy to do, traditional book publishers generated about 340,000
new titles a year. That was impressive by itself. But now, adding in the explosion of self publishing, more than 600,000 NEW books are produced every year in America alone!
These stats
are staggeringly depressing for any author who is hoping to get some exposure.
They certainly explain why the odds are very low for any author to gain any media
attention, and why garnering any such exposure is an incredible feat.
So, with
those happy thoughts tramping-tramping-tramping through my head, I’ll get back
to work and leave you ‘til next week.
End of Post.
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